Please use this identifier to cite or link to this item: http://hdl.handle.net/11067/6341
Title: Emotional vs. rational appeals by fitness instagramers and their impact on followers’ engagement
Author: Pinto, Mariana Silva
Barbosa, Belém
Issue Date: 2022
Citation: Pinto, Mariana Silva, e outro (2022) - Emotional vs. rational appeals by fitness instagramers and their impact on followers’ engagement. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---.
Description: Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .
Peer reviewed: yes
URI: http://hdl.handle.net/11067/6341
https://doi.org/10.34628/wwz1-2p46
Document Type: Book Chapter
Appears in Collections:[ILID-COMEGI] Contribuições em livros

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