Utilize este identificador para referenciar este registo:
http://hdl.handle.net/11067/6340| Título: | Analyzing the impact of webrooming and showrooming on consumer experience |
| Autor: | Saran, Divyam |
| Data: | 2022 |
| Citação: | Saran, Divyam (2022) - Analyzing the impact of webrooming and showrooming on consumer experience. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P... |
| Resumo: | In the following study, the author tries to analyze the impact of webrooming and showrooming on consumer experience, particularly focusing on consumer feelings and their perceptions regarding smart shopping. The prime purpose of the study to understand what impact do webrooming and showrooming have on consumer satisfaction and happiness, what is preferred by them the most and why. |
| Descrição: | Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- . |
| Revisão por Pares: | yes |
| URI: | http://hdl.handle.net/11067/6340 https://doi.org/10.34628/8d3n-0s89 |
| Tipo de Documento: | Parte de Livro |
| Aparece nas colecções: | [ILID-COMEGI] Contribuições em livros |
Ficheiros deste registo:
Não existem ficheiros associados a este registo.
Este registo está protegido por Licença Creative Commons
