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Results 1-10 of 55 (Search time: 0.001 seconds).
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PreviewIssue DateTitleAuthor(s)TypeRights
2022Fashion management and integrated marketing communication : a preliminary studyVasconcelos, Bárbara; Sousa, Bruno; Catarino, AndréBook ChapterOpen Access
2022Emotional vs. rational appeals by fitness instagramers and their impact on followers’ engagementPinto, Mariana Silva; Barbosa, BelémBook ChapterOpen Access
2022Brand equity management towards sports celebrities : the case of extreme love for the human brandRocha, João; Rodrigues, PaulaBook ChapterOpen Access
2022Do digital influencers impact eating habits? : an instagram case studySantos, Sara; Pais, Sara; Rego, BelmiroBook ChapterOpen Access
2022Brand addiction behavior in luxury brand managementRodrigues, Paula; Barbosa, Isabel; Gonçalves, Ana RitaBook ChapterOpen Access
2022Sustainability and resilienceInternational Workshop in Marketing, 1, Porto, 2022BookOpen Access
2022Environmental sustainability of servicesRosário, Albérico; Dias, Joana CarmoBook ChapterOpen Access
2022Effect of covid-19 on behavioral engagement with luxury hotels : an observation on facebookGómez-Suárez, Mónica; Veloso, Mónica; Quinones, MyriamBook ChapterOpen Access
2022Is it worthwhile an inbound marketing strategy?Abreu, Madalena Eça; Domingues, Oliveira; Sofia, AnaBook ChapterOpen Access
2022The marketing of sustainability policies by local-e government : a multicriteria evaluationTavares, Luís Valadares; Ferreira, José Antunes; Sá, Ana; Martins, CristinaBook ChapterOpen Access

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