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Resultados 111-120 de 362.
Registos:
Pré-visualizarDataTítuloAutor(es)TipoAcesso
2022The influence of customer value co-creation and interaction with salesperson on customer experience in furniture retailingOliveira, Catarina; Azevedo, AntónioParte de LivroAcesso Aberto
2022Analyzing the impact of webrooming and showrooming on consumer experienceSaran, DivyamParte de LivroAcesso Aberto
2022The “insta” effect in the choice of a holiday destination : a case for conspicuous consumption?Soares, Ana Maria; Calvo-Porral, Cristina; Casais, BeatrizParte de LivroAcesso Aberto
2022Value co-creation strategy applied to smart tourism management : Portugal and SpainMadeira, Clara; Rodrigues, Paula; Gómez-Suárez, MónicaParte de LivroAcesso Aberto
2022Luxury brands in the circular economy : an approach to the product life extension business modelSousa, Maria Inês; Barata, João Alberto BaptistaParte de LivroAcesso Aberto
2022A bibliometric review on brand equity and brand experience : summing up main research trendsMadeira, Clara; Correia, Catarina; Rodrigues, PaulaParte de LivroAcesso Aberto
2022Exploring fashion rental during the covid-19 pandemicArrigo, ElisaParte de LivroAcesso Aberto
2022The bandwagon effect of masstige brands : an exploratory studySousa, Ana; Rodrigues, Paula; Barbosa, Isabel; Madeira, Clara; Borges, Ana PintoParte de LivroAcesso Aberto
2022How do advertising structure and creativity influence brand engagement in generation Z?Santos, Sara; Espírito Santo, Pedro; Ferreira, SóniaParte de LivroAcesso Aberto
2022Consumers' perception of the innovation capacity of SMEMartins, Miguel; Borges, Ana Pinto; Vieira, ElviraParte de LivroAcesso Aberto

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