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Resultados 31-40 de 187.
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2022Search engines as a traffic source for the main online shops operating in PortugalCardoso, Paulo Ribeiro; Vaz, Joel Filipe PedrosoParte de LivroAcesso Aberto
2022Chatbot-based services : a study on users’ intention to reuse themSilva, Filipe Araújo; Barbosa, BelémParte de LivroAcesso Aberto
2022The effect of consumers' involvement on healthy food purchase intention, mediated by recommenders' credibilityAñaña, Edar da Silva; Barbosa, BelémParte de LivroAcesso Aberto
2022Social media traffic sources on the most visited fashion and apparel platformsCardoso, Paulo Ribeiro; Vaz, Joel Filipe PedrosoParte de LivroAcesso Aberto
2022Effects of green brand love on loyalty and green purchase behaviour : a comparative approach between pre and during pandemic consumersMorando, Martina; Kashif, Muhammad; Platania, SilviaParte de LivroAcesso Aberto
2022Neuromarketing 101 : the what, the how, and the why!Barbosa, Isabel; Real, ElizabethParte de LivroAcesso Aberto
2022Segmenting homedecor clients using loyalty to improve brand equityAfonso, Carolina; Gomes, CatarinaParte de LivroAcesso Aberto
2022Global fashion retailers' response strategies toward external and internal crises during the covid-19 pandemic and consumer perceptions about brands' responsesCardoso, António; Cueille, Victor; Figueiredo, Jorge; Oliveira, IsabelParte de LivroAcesso Aberto
2022Learning makes perfect : a framework for analysing online community dynamicsHungara, Ana; Nobre, HelenaParte de LivroAcesso Aberto
2022The impact of corporate social responsibility on brand loyalty and brand attachment : an analysis of the Portuguese brand Delta cafésBoechat, Anna Carolina; Morais, João; Moura, Andreia; Barreto, Ana MargaridaParte de LivroAcesso Aberto

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