Browsing by Subject Branding
Showing results 2 to 3 of 3
< previous
Preview | Issue Date | Title | Author(s) | Type | Rights |
---|---|---|---|---|---|
2010 | Importância das associações à marca na construção do capital da marca | Rodrigues, Paula Cristina Lopes, 1970- | Article | Open Access | |
2009 | Measuring corporate identity : a case study using a corporate personality scale | Bahirvani, Gaurav; Teixeira, Natália; Silva, Rui Vinhas da | Article | Open Access |