Browsing by Author Madeira, Clara Subscribe Author Statistics Madeira, Clara
Showing results 1 to 3 of 3
| Preview | Issue Date | Title | Author(s) | Type | Rights |
|---|---|---|---|---|---|
| 2022 | A bibliometric review on brand equity and brand experience : summing up main research trends | Madeira, Clara; Correia, Catarina; Rodrigues, Paula | Book Chapter | Open Access | |
| 2022 | The bandwagon effect of masstige brands : an exploratory study | Sousa, Ana; Rodrigues, Paula; Barbosa, Isabel; Madeira, Clara; Borges, Ana Pinto | Book Chapter | Open Access | |
| 2022 | Value co-creation strategy applied to smart tourism management : Portugal and Spain | Madeira, Clara; Rodrigues, Paula; Gómez-Suárez, Mónica | Book Chapter | Open Access |