Browsing by Author Barbosa, Isabel Subscribe Author Statistics Barbosa, Isabel
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| Preview | Issue Date | Title | Author(s) | Type | Rights |
|---|---|---|---|---|---|
| 2022 | The bandwagon effect of masstige brands : an exploratory study | Sousa, Ana; Rodrigues, Paula; Barbosa, Isabel; Madeira, Clara; Borges, Ana Pinto | Book Chapter | Open Access |