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Preview | Issue Date | Title | Author(s) | Type | Rights |
---|---|---|---|---|---|
2022 | Brand addiction behavior in luxury brand management | Rodrigues, Paula; Barbosa, Isabel; Gonçalves, Ana Rita | Book Chapter | Open Access | |
2022 | The bandwagon effect of masstige brands : an exploratory study | Sousa, Ana; Rodrigues, Paula; Barbosa, Isabel; Madeira, Clara; Borges, Ana Pinto | Book Chapter | Open Access | |
2022 | Price sensitivity and quality perception in the generation Z decision-making | Barbosa, Isabel; Real, Elizabeth; Rodrigues, Pedro | Book Chapter | Open Access | |
2022 | Neuromarketing 101 : the what, the how, and the why! | Barbosa, Isabel; Real, Elizabeth | Book Chapter | Open Access |