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Preview | Issue Date | Title | Author(s) | Type | Rights |
---|---|---|---|---|---|
2022 | Emotional vs. rational appeals by fitness instagramers and their impact on followers’ engagement | Pinto, Mariana Silva; Barbosa, Belém | Book Chapter | Open Access | |
2022 | Examining consumer’s cognition, emotion and loyalty regarding email subscriptions | Katti, Chaitra; Barbosa, Belém | Book Chapter | Open Access | |
2022 | Chatbot-based services : a study on users’ intention to reuse them | Silva, Filipe Araújo; Barbosa, Belém | Book Chapter | Open Access | |
2022 | The effect of consumers' involvement on healthy food purchase intention, mediated by recommenders' credibility | Añaña, Edar da Silva; Barbosa, Belém | Book Chapter | Open Access |
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Date issued
- 4 2022